Digitalisation is omnipresent these days and is changing the way we work, communicate and do business. But what does digitalisation actually mean? For many, the term is still vague and difficult to grasp. In this blog post, we want to provide a clear overview of what digitalisation means and how it can have a positive impact on your company.

What is digitalisation?

Digitalisation refers to the process of converting analogue information and processes into digital formats. This includes the use of digital technologies to optimise business processes, develop new business models and improve interaction with customers and partners. Digitalisation is more than just the use of computers and software - it represents a fundamental transformation and modernisation of the way a company works.

The four pillars of digitalisation

1. Digital processes

Automation By automating routine tasks, companies can increase their efficiency and reduce errors. Examples include automated invoicing, order processing and warehouse management. Workflow management Digital tools help to organise and monitor workflows, which increases productivity and facilitates collaboration.

2. Digital data

Collecting and analysing data Collecting and analysing large amounts of data (big data) enables companies to gain valuable insights and make informed decisions. Data management Modern database technologies enable the secure and efficient storage and management of company data.

3. Digital communication

Collaboration tools Platforms such as Slack, Microsoft Teams and Zoom facilitate collaboration and communication within teams, regardless of their location. Customer dialogue Social media, chatbots and CRM systems enable direct and personalised communication with customers.

4. Digital business models

E-commerce The online sale of products and services offers new sources of income and expands the customer base. Platform economy Platforms such as Uber, Airbnb and Amazon have created new business models based on the brokerage of services and products.

The advantages of digitalisation

Digitalisation offers numerous advantages for companies, including

Increased efficiency

By automating and optimising processes, companies can work faster and more cost-effectively Better decision-making

Data-driven decisions are more informed and can improve business results.

Improved customer relationships

Digital tools enable personalised and direct interaction with customers, which increases customer satisfaction.

Competitiveness

Companies that are well positioned digitally can react more quickly to market changes and offer innovative products and services.

Digitalisation in practice

The practical implementation of digitalisation can take many forms. Here are some examples from our projects that we have implemented with Denovo:

Automated ordering platforms and portals Companies such as Saubermacher use digital platforms to digitalise and automate processes in order to optimise their ordering and administrative processes.

Web and app development Applications such as the EarSave app from Neuroth make it possible to regularly check the functionality of hearing protection products, while web applications such as "myDigitalTwin" provide personalised recommendations based on health data.

UX design and prototyping Through UX design workshops and prototyping, companies such as Nehlsen and Berliner Stadtreinigung develop concepts for a mobile order management system that makes their employees' day-to-day work easier.

Conclusion

Digitalisation is a comprehensive and ongoing process that offers companies numerous opportunities to increase their efficiency, develop new business models and remain competitive. It is important to understand digitalisation not as a one-off project, but as a continuous transformation process. With the right strategy and the right tools, you too can reap the benefits of digitalisation.